|
Post by Immortal1 on Feb 17, 2014 12:23:35 GMT -5
|
|
|
Post by Mathieas on Feb 17, 2014 23:00:56 GMT -5
So what exactly is this new group going to do? Hold their collective breath until someone gives them more money?
|
|
|
Post by Immortal1 on Feb 18, 2014 13:24:22 GMT -5
Looks like the first thing they are going to do is have a bigger presence at the NewFronts. Beyond that I see them making a serious run at another distributor, if for no other reason than to play them against YT for a better deal.
|
|
|
Post by Mathieas on Feb 19, 2014 2:06:02 GMT -5
Looks like the first thing they are going to do is have a bigger presence at the NewFronts. Beyond that I see them making a serious run at another distributor, if for no other reason than to play them against YT for a better deal. Didn't Maker buy Blip? Seems like that would give them some leverage. Also, they now have Rebecca Black, the single most important YouTuber, in their stable so there's that too.
|
|
|
Post by Milowent on Feb 21, 2014 14:46:18 GMT -5
Big YouTube Channels Join Forces to Help Drive Ads [AKA: YOUTUBERS UNION FORMS, STATE OF TENNESSEE OPPOSES IT]
Meet GOVA, the Global Online Video Association [Sounds like a comic book evil organization. "haha, once we kidnap jenna marbles, we will replace her with our OWN viral sensation, henna parbles. NO ONE WILL KNOW THE DIFFERENCE!"]
February 16, 2014
The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. [translation: getting more money for us for making videos.]
At the outset, GOVA is made up exclusively [EXCLUSIVELY!! No Irish need apply!] of nine top “multichannel networks” (MCNs). They are Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, Magnet Media and MiTu Networks. Each of these companies has built its business primarily on YouTube by helping thousands of creators manage ad sales, programming, talent and content rights issues. [And skimming off a share of the profits! Which they want to increase!]
Online video veteran Paul Kontonis, who has helped push initiatives such as the Digital Content NewFronts, will be GOVA’s executive director. He believes that as the Web video industry evolves, it needs to get organized. [Union forever!]
“All these companies were formerly defined by just having a bunch of channels on YouTube, and it was about aggregating views and prerolls, [translation: aggregating profit]” he said. “Now, they’ve all become major digital media companies [which is not different at all, really]. They all have interest in bringing dollars and attention to the space [But before they did NOT have such an interest! IT was all unicorns and rainbows! But then smosh bit into the apple when tempted by lisanova, and we were banished to the world of MAKING MONEY]. And they need a group like GOVA to protect their interests.” [And its legal under antitrust law!!]
Their interests include creating ad standards and working more closely with advertising agencies, talent shops and, of course, YouTube, said Kontonis. [translation: MAKING MONEY].
It’s hard not to link GOVA’s formation to recent chatter in the MCN world about the challenges inherent in building a business on YouTube. [such gobbledybook; you simply mean you don't like YouTube's 45% cut.] But Maker Studios sales chief Jason Krebs said that GOVA had little to do with joining forces against Google. [Its about joining forces against EVERYONE! that's what a trade associaton does!] In fact, per sources [also known as Online video veteran Paul Kontonis and maybe some other MCN "executives"], YouTube has been in contact [emailed] with GOVA organizers since early on and views its formation as positive for the industry. [In other words, some marketing person at YouTube responded to a press release with "awesome!"] GOVA hopes to also court platforms like Hulu, Amazon and Xbox.
However, the online ad world is not short on trade groups. One might ask, can’t the Interactive Advertising Bureau or the Online Publishers Association suffice? [Yes, one might ask this! Has one asked it?] “The video world is just different,” said Krebs. “Everything from creation to consumption to how marketers should interact with users to the technology, it’s different. This is really about helping members to navigate the ecosystem. We felt it was the right time to make sure we are driving the industry forward.” [TO MAKE MORE MOOLAH.]
Prominent YouTuber Hank Green of the Vlogbrothers channel hadn’t yet heard of GOVA but [we begged him for a quote anyway and said he] supported its goals. “It’s a complicated world, and it’s getting more complicated,” he said. “When it comes to ads, everybody’s got different contracts for everything. You’ve had non-ad salespeople selling ads at these companies early on. So some unusual precedents get set. I’d definitely be interested in having a unified voice, particularly in talking to YouTube.” [Hank Green is a socialist and union sympathizer.]
Several companies are conspicuously absent from GOVA (which is said [by someone who is not best buds with Online video veteran Paul Kontonis] to have pricey dues [because Online video veteran Paul Kontonis does not work for free]), including Machinima, which is still looking for a CEO; as well as AOL, Yahoo and those in traditional media. [Yeah, AOL is going to join GOVA?]
They’re coming, said Kontonis. “These companies are more than welcome to join,” he said [and help pay my salary]. “You might end up seeing Defy and Weather and Endemol [or you might not]. A bunch [total aside: are 2 grapes still a "bunch?] have already expressed interest.”
|
|
|
Post by Mathieas on Mar 3, 2014 1:01:30 GMT -5
sounds to me like yet another attempt to make it look like they have big boy pants.
|
|