Greg Goodfried joins UTA Feb 3, 2014 9:04:20 GMT -5
Post by Milowent on Feb 3, 2014 9:04:20 GMT -5
SUMMARY: So, with both Miles & Greg both departed from Everyday Health, all vestiges of the lg15 machine are now kaput.
Lonelygirl Guy Greg Goodfried Joins Hollywood Agency UTA
January 28, 2014, 5:11 AM PST
In 2006, Greg Goodfried helped Web video grab Hollywood’s attention. Now he has a Hollywood gig: Goodfried, one of the co-creators of the breakthrough YouTube series lonelygirl15, is now an agent at United Talent Agency’s digital group.
Goodfried started out as a lawyer, but ended up working on lonelygirl, which became one of the Web’s first viral-video series. That led to the creation of EQAL, a venture-backed startup that was supposed to generate other Web video hits, with an eye on building franchises that would cross over into TV and movies.
Within a couple years, EQAL had scaled back its ambitions, and ended up becoming a video services company. In 2012 the company was acquired by Everyday Health, and Goodfried stayed on for a year after that.
At UTA, Goodfried joins an agency that has been trying to make a name for itself in digital. Last year the company scored a big win when DreamWorks Animation bought AwesomenessTV, a YouTube channel the agency had invested in and represented.
It’s an interesting journey for Goodfried, who got into Web video when optimists assumed that it would merge overnight with Hollywood.
Things didn’t work out that way: “There was a moment where we and a lot of people thought big budget content, narrative content going directly to digital, and that didn’t happen,” he said. ”Instead, what’s working in digital is personality-based content.” [So the videobloggers, on which Bree was based, has remained the core source of youtube success? isn't that crazy?] Goodfried’s job will involve working with some of the those personalities that UTA reps, like Andrew Bachelor, a.k.a. “King Bach“, a breakout star on Vine’s six-second clips.
Here’s an episode of lonelygirl (they linked House Arrest here). How does Goodfried feel about being best-known for a video series that’s nearly a decade old? [If by a decade, you mean ~7.5 years since it debuted, and 5 years since it ended?] “That’s okay,” he laughs. “I’ve come to terms with it.” [The millions I got help soothe the pain.]